Hello, I’m Kate ✋🏻

I’m a registered nutritionist. Which means I’m a university qualified one, not an instagram qualified one. That distinction is important for me to point out.

I’ve been working, studying or running a business in the nutrition industry for over 20 years – more than half my life! Throughout that time I’ve found a deep rooted passion to help individuals ditch food stress, feel confident in their food choices and learn how to eat well for the rest of their life.

To do that, I work in the following ways:

I take a health-first approach, rather than a weight loss approach. We’ve become so obsessed with weight loss in our culture that we’ve lost our way when it comes to understanding the true meaning of nutrition. Fuelled by the glorification of being thinner and leaner the nutrition industry is rife with food rules, restriction and fear mongering. Nutrition misinformation dominates the online space as ‘experts’ battle for the top spot, with their diet, philosophy, protocol or program being the best. In response to this, because it’s in the best interests of my client, I teach nutrition in the context of long term health. How do you want to eat to feel great and achieve wellbeing for the rest of your life? This is what you’ll learn working with me.

I teach you healthy eating habits incrementally, so you can do it amidst a busy lifestyle and not feel overwhelmed. When we slow down and tackle one habit at a time you give yourself the time and space to unpack routines, behaviours and mindsets that are holding you back – all the things you struggle with that a meal plan can’t fix!

Finally, I use the whole breadth of scientific research to build the foundation of my advice. No cherry picking of research to support a particular viewpoint.

Get in touch to chat about how I can help!

Food is a part of life. It should enhance it, not consume it.

– Kate Freeman

Founder and CEO

Kate Freeman is the founder and CEO of The Healthy Eating Group Pty Ltd. This company trades as three brands:

All three businesses are based on Kate’s healthy eating philosophy which is all about implementing realistic and sustainable nutrition advice and create long term healthy eating habits. Kate doesn’t promote detoxes, fad diets, quick fixes or eliminating whole food groups without a valid medical reason.

Canberra Business Woman of the Year 2022

In 2022, Kate was awarded the Canberra Women in Business, Business Woman of the Year award for her work with building The Healthy Eating Group over the past 12 + years.

In the same year, Kate was a finalist in the University of Canberra Distinguished Alumni Award, Rising Star Category.

In 2019, Kate was a finalist in the Canberra Women in Business, Innovative Business Woman Award.

In 2024, The Healthy Eating Clinic was an ACT finalist in two categories Championing Health and Building Communities for the Telstra Best of Business Awards.

Registered Nutritionist

Kate is a Registered Nutritionist (RNutr) with the Nutrition Society of Australia (NSA) with over 12 years experience with this qualification. She is the current registered nutritionist ambassador for the NSA and serves as a member on their registration advisory board.

Kate’s qualifications:

  • Bachelor of Science (nutrition major) from the University of Canberra
  • Masters of Nutrition from Deakin University.

Nutrition Advice with a Touch of Inspiration

Kate Freeman is a highly sought after nutritionist who offers a range of services including cooking demonstrations, corporate presentations, menu and recipe analysis, health writing and much more, through The Healthy Eating Hub.

Kate offer’s 1-on-1 nutrition coaching to a handful of individuals through the Ayla Health mobile app, along with a team of qualified, passionate individuals who love working with people to help them succeed long term.

Kate loves food! From the purchasing, to the preparation and finally the partaking! A passionate home cook, she believes that by learning basic skills in the kitchen anyone can have the healthy lifestyle they desire. Kate spends a lot of time writing and developing healthy, easy to follow recipes.

A Health-First Approach

In Australia, there are millions of people at any one time on a diet to lose weight. The pressure we feel to be in a smaller body is HUGE. Not to mention the marketing we’re exposed to that has taught us that weight loss or a small body is healthier and we’ll be happier if we achieve it.

Interestingly, the science is starting to tell us a different story. That’s why we’re taking a ‘health-first’, weight-neutral approach.

Pursuing weight loss, restricting food and following food rules and prescriptive diets can actually lead to poorer mental and physical health outcomes, and so we don’t want to help people lose weight just for the sake of it, especially if their underlying goal is to be healthy.

Our approach means we focus our efforts on using diet and lifestyle to help manage our clients health so that they can improve their long term wellbeing. We see weight loss as a potential side effect of healthy changes, rather than the end goal.

Kate’s Values

Your experience working with any one of our businesses is very important to me. We operate by these values.

Push Boundaries

Push Boundaries

Be driven to innovate and create new ways to do things better.

Exceed Expectations

Exceed Expectations

Go above and beyond, always do things with excellence.

Care & Support

Care & Support

Create a safe, non-judgemental environment where people thrive.

Communicate

Communicate

Seek first to understand, then to be understood.

Worlds Best Practice

Worlds Best Practice

Value personal and professional growth and evidence-based practice.

Enjoy the Journey

Enjoy the Journey

Stay optimistic and never underestimate the value of a correctly timed food pun!

My Story

The beginning

I started a healthy eating blog back in 2010 with the goal of combatting nutrition misinformation, sharing easy recipes and inspiring people to change their eating habits in a realistic and sustainable way!

A business was born

From humble home office beginnings, my little business, called Kate Freeman Nutrition, moved into a city office in 2013. In 2014, I re-branded into The Healthy Eating Hub and hired my first team member, a wonderful dietitian named Clare Wolski (The Clinic’s practice manager now), and started seeing some amazing growth. In 2020, The Healthy Eating Hub was re-named The Healthy Eating Clinic and we’re Canberra’s largest nutrition and dietetics practice with an incredible team of dietitians and support staff.

Innovation is in my veins

In 2018 I piloted an idea that had been brewing in me since I started working with clients all those years ago. It was a habit-building program that helped people change their food behaviours, one habit at a time. I’m proud to say that this idea have generated hundred of thousands of revenue, really resonated with our clients and received $250,000 investment from a local Canberra angel investor in 2022. Our amazing mobile app hits the market in 2024.

Let’s Get Personal

As a nutritionist my life revolves around food. And the truth is, it’s not normal to focus on food as much as I do. But it’s my job! So, in order to protect my mental health and my relationship with food and my body, I make a point of certain aspects of my life NOT being about nutrition.

Firstly I am a wife to a wonderful husband and I’ve spent half my life with this man. He is a good egg. I’ve got two teenage kids and they make me proud everyday. I love watching them become the people they are.

I love border collies and own two. Harvey and Marshall bring me so much joy. I love all things dog training and both my dogs compete in the sport of Flyball. One day I want to own a farm, breed these beautiful creatures and be surrounded by puppies!

I love flowers. I always wanted to learn floristry and never did. Now, in the later years of my life I’m starting to dream about one day building a cut flower farm and spending my days outdoors. In the meantime I’m growing as much as I can in my small suburban front yard!

I love bushwalking, pilates, cooking, coffee, red wine, blue cheese and apples, weekends in the country, markets, sunsets and a good novel. Over the years I’ve learnt the piano, how to make sourdough, got way too many indoor plants and spontaneously adopted two cats.

Get in Touch!

Kate can bring her wealth of nutrition knowledge to a range of projects.

Contact her to chat more about what you need.